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[期刊论文]

Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

作者：Taanika Arora ;Bhawna Agarwal

来源：Vision: The Journal of Business Perspective. 2019 ;23(1):56-69.doi:10.1177/0972262918821248

出版社：SAGE Publications

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[期刊论文]

EXAMINING THE ROLE OF BELIEFS IN PREDICTING VALUES, ATTITUDES, AND BEHAVIOURS OF INDIAN MILLENNIALS TOWARDS FACEBOOK ADVERTISING: THE MEDIATING ROLE OF FACEBOOK ADVERTISING VALUE

作者：Taanika Arora

来源：International Journal of Internet Marketing and Advertising. 2022 ;1(1):1.doi:10.1504/IJIMA.2022.10040547

出版社：Inderscience Publishers

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[期刊论文]

Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising: the mediating role of Facebook advertising value

作者：Taanika Arora

来源：International Journal of Internet Marketing and Advertising. 2022 ;17(1/2):162.doi:10.1504/IJIMA.2022.125153

出版社：Inderscience Publishers

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[期刊论文]

Impact of Social Media Advertising on Millennials Buying Behaviour

作者：Bhawna Agarwal ;Arvind Kumar ;Taanika Arora

来源：International Journal of Intelligent Enterprise. 2020 ;1(1):1.doi:10.1504/IJIE.2020.10027855

出版社：Inderscience Publishers

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[期刊论文]

Impact of social media advertising on millennials buying behaviour

作者：Taanika Arora ;Arvind Kumar ;Bhawna Agarwal

来源：International Journal of Intelligent Enterprise. 2020 ;7(4):481.doi:10.1504/IJIE.2020.110795

出版社：Inderscience Publishers

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