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Abstracts: B2b (business to business) and b2c (business to consumer) refers to business dealings between two businesses and business to consumer. B2b business can be between manufactures and wholesalers or retailers. B2b and b2c marketing are developing rapidly. Especially the transaction process though internet in Asia pacific region. Not only are these there several differences between b2b and b2c. The pricing process of b2b and b2c are much different also the supply chain of b2b and b2c are bit similar but has some differences. In Asia pacific region the future of b2b and b2c market is promising but there are some ongoing and upcoming challenges. If we overcome them then our b2b and b2c market will be a largest market in Asia pacific region and all over the world.
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