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The national market is passing for accented competition from imported products.
Because of this, the dynamics of conquest of new markets is constantly adapting.
The purpose of this study is to identify the internationalization strategies for
the sparklings produced in five wine industries in the Sierra Gaucha region.
This research is classified as an exploratory and descriptive survey. The corpus
was colected by interviews. Visits to Companies Miolo, Cooperativa Aurora, Casa
Valduga, Salton e Peterlongo were done to provide familiarity with the problem.
The results referes the five industries keep representative in international
market. The elements related to the management, relations to the market and
governmental environment are impediments to the competitiveness. Actions
directed toward the overcoming will reverberate favorably in all the productive
chain and to increase the international competitiveness of the Brazilian wine
industry.
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