|
This article studied the phenomenon of the rapid development of E-commerce industry in Ezhou in recent years. Itrevealed the effective practices and successful experiences of how to achieve the transformation and upgrading of traditionalindustries in grassroots-level regions by "Internet +" strategy. Firstly, by comparing with the developing path of other Ecommercegathered cities, using the economic theory of comparative advantage, growth pole theory and theoretical analysis ofregional advantages, the fundamental cause of the development of e-commerce and logistics industry in Ezhou was analyzed. Andon this basis, referring to two-sided markets theory, Ezhou Municipal Government `s successful practices of choosing large B2C ecommercelogistics industry as the leading industry in investment attraction was studied. It was pointed out that while the earlyintroduction of large e-commerce logistics enterprises, the logistics network and other e-commerce infrastructure establishing, ecommercepractitioners scale growth, tacit knowledge spillovers and others, all those aspects have provided a reliable drive andsupport for the emerging of local small business enterprise clusters. This is a new approach of developing e-commerce industry andleading the upgrading of traditional industries for the inland underdeveloped areas.
|
