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Green procurement is a key component in green supply chain management (GSCM), and top management support is a key factor in the implementation of environmental practice in firms. An increase in the amount or academic research on GSCM has led to studies on the important influence of top management support for green procurement, but the influence mechanism has remained largely unexplored. To fill this research gap, this study, centering on Chinese manufacturing firms, develops a moderated multiple mediation model to highlight the effect of green training. It aims to uncover the influence mechanism between top management support and green procurement. Using regression methods to analyze data from 171 questionnaires, we find that their relationship can be mediated by green training on awareness and responsibility and on technical knowledge and skills. Additionally, we find that the latter has a stronger mediating effect and that the corporate social responsibility (CSR) culture of firms can negatively moderate these two mediating effects. This study contributes to a better understanding of the influence mechanism among specific related factors. Its implications can also be used for reference by managers.
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