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The present investigation adds to the sustainability dimension through examining the managerial intention to implement green hotel practices. Data were collected conveniently from the sample of 285 hotel managers using structured questionnaire. The model was developed and analysed by means of measurement and structural model applying statistical analysis software SPSS V.20 & AMOS V.21. The Results predicted that customers' attitude and environmental concern significantly and positively influence the managerial intention to implement green hotel practices. This study suggested that apart from economic factors, behavioural factors such as customers' attitude and employees' environmental concern are also critical in greening the business process. Additionally, as compared to developed nations, this study provides some useful managerial insights on the implementation of green hotel practices, which is at the emerging state in India.
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